United Nations Foundation
Youth Support Community
Background
Girl Up is a United Nations Foundation campaign devoted to empowering American girls to become global leaders and channel their energy and compassion to raise awareness and funds for United Nations programs that help some of the world’s hardest-to-reach adolescent girls. Girl Up envisions a world where all girls, no matter where they live, have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders.
Challenge
The Girl Up program had strong tools for mobilizing young girls through email and fundraising. However, for broader collaboration, information sharing, and engagement building, the program relied on in-person only activities, which were expensive and hard to scale. Girl Up needed an online solution to help it engage and collaborate more effectively with its supporters online.
Solution
The United Nations Foundation selected Small World Labs Community to power its Girl Up Clubs initiative. Girl Up Clubs are local high school clubs run by female youth to collaborate on education, advocacy, fundraising, and mission-related activities. Girl Up Clubs also integrates with the Girl Up program's existing website CMS, as well as its constituent relationship management (CRM) platform, and provides gated access only to high school girls and program alumnae.
Results
In less than one year, the new Girl Up Clubs online program onboarded more than 200 new high school clubs and averages over 3,000 member interactions per month, demonstrating high engagement for this new initiative